Snag Your Second Chance at Boosting Business

YE_Sprint 124_CCM_Release_Header

Distractions and procrastination plague program staff and registrants alike. But now, Camp & Class Manager’s new abandoned cart feature helps alleviate the likelihood of potential customers becoming sidetracked, while minimizing the amount of abandoned registration transactions.

With this new customization, you’ll now have the ability to track registrations that have been initiated but not completed. Additionally, email reminders encourage registrants to come back and complete the registration process.

Registration Info

Through the enablement of cart abandonment data collection, you’re able to capture the date and time the registration was deserted, the season that was selected, and the email address of the potential registrant.

The emails are easily configured for each season and automatically sent after 24 hours. However, if the prospective participant returns to complete registration within 24 hours, the email won’t deploy.

Reminder Email

Now, with this efficient update you can win back registrations and get a second chance at increasing program revenue! Still have more questions? Visit our new and improved support page and check out articles, videos, and release notes to keep you on track!

Enhanced Merchandising Makes It Easier For Your Customers To Gear Up With Goods

Merchandising Header 2

Offering merchandise and session options to your customers is a proven way to increase exposure and revenue. Camp & Class Manager’s merchandising feature started boosting your program income with an efficient back-end setup that was user-friendly. Now, with enhanced elements, we’re offering the same experience for your customers!

The hassle of taking and tracking orders from phone calls or emails is a task of the past! No longer do customers have to directly contact your organization in order for a member of your staff to fulfill their purchase. With this new enhancement, Camp & Class Manager registrants can choose available goods and session options to purchase through the customer interface.

Registrant Info

Initially, we updated the enrollment process by incorporating merchandise during registration. Now participants aren’t limited to registration when purchasing products or session options. Effective now, consumers who are enrolled in one or more sessions may schedule room upgrades, meals, early/after care, or any other available session options and/or merchandise at any time during the session.

Additional Purchases

A detailed list of each participant, their tuition, session options, and merchandise makes it easy for your staff and the registrants to keep up with every interaction!

Complete Purchase

Ensuring each registrant can effortlessly make additional purchases drives your organizational revenue and contributes to your program’s success. That’s why we made it simple to offer accurate, streamlined information about your sessions and the supporting merchandise you offer.

Your new and improved merchandise page is already incorporated into Camp & Class Manager, so there’s no wait to gear up with goods! Visit our support page and check out articles, videos, and tips to help keep you on track.

When Sessions are Successful, the Proof is in the Profits

379_16_COMM.YE_201606_Release_Notes_Email_Header (1)

Determining which sessions perform best and are most lucrative for your program can be time-consuming. Now, there’s no stress when determining which programs to offer participants. Camp & Class Manager provides the Session Summary and Session Type Summary reports to give you insight into how session transactions contribute to total revenue.

The ACTIVE account statement page has been enhanced to accommodate our new reports. Now, you can choose which report to collect data from and the specific statement period to see payment and registration activity displayed on this page.


The Session Summary Report

The Session Summary Report offers a reconciled view of how transactions from each session factor in to the total amount of revenue earned. This information is used to help you watch each session’s level of performance.

By letting you choose a specific date range or multiple pay periods, the report gives immense detail of the type of session and the associated registrations, purchases, discounts, refunds, and processing fees.


The Session Type Summary Report

Similar to the Session Summary Report, the Session Type Summary Report also dives into the registrations, processing fees, refunds, and discounts of a specific session, displaying a single row for each type of session. This eliminates any speculation about what type of sessions should be offered.


Ease of access to financial data is important to your program’s success. That’s why we made it simple to retrieve accurate, consolidated information about your sessions. These two new reports are already incorporated in the Financial Center, so there’s no wait to get started reconciling!

Visit our support page and check out articles, videos, and tips to help keep you on track.

New Tracking Reports: Because Everybody Likes to Get Paid

Tracking payments can definitely be a tedious task. Especially when doing it manually!

So, Camp & Class Manager made product enhancements within the Financial Center to accommodate customer requests. Now, there are new reports that give you greater visibility into received, upcoming, and pending payments from customers.


Payment Plan Report
This new report provides the ability to track payments for participants using payment plans. You can see when auto-billing will occur, the remaining consumer balance, the next scheduled installment, as well as the total amount of the order.

Easily customizable, the information for each registrant is tracked by a specified time period, group, and or season. Now, there’s no more guesswork when determining what registrants are enrolled in payment plans or separating participants by hand when reconciling finances.


Deferred Revenue Report
The Deferred Revenue Report offers a reconciled view of each registrant’s order history. This compilation of data is used to stay up-to-date on the scheduled payment amount from a participant during a particular period of time.

Offering a single row for each scheduled payment, this report incorporates the exact date of payment, order number, related season, payment method, if the transaction will be auto-billed and the payment method, as well as the order balance.

Eliminating speculation of whether the payment will be made automatically or manually within the Parent Portal, you’ll now have the ability to control finances more efficiently.

Deferred Revenue Report

Failed Payment Report
Whether it’s an expired card or insufficient funds in an account, the Failed Payment Report lets you quickly and easily determine which registrants still owe payments.

Similar to the other enhanced reporting features, the data collected in this retroactive statement allows administrators to reference the customer and the correlating order number, the season, payment date and method. Additionally, the payment denial reason is provided in the “Reason for Failure” column.

Failed Payment Report

We understand consolidated, accurate, and easily accessible financial reporting is critical to your program’s success. That’s why we made it simple to appropriately track all payments.

Effortlessly run these reports to get accurate and immediate access to the payments within a desired period of time.
Even better, they’re already incorporated into the Financial Center you’re already familiar with!

Our support page has helpful information to keep you on track. Check it out for articles, videos, and tips.

Merchandising Helps Your Program Gear Up With Goods

There’s no doubt your company’s goals include increasing revenue and exposure. Easy to use tools that drive customer and organizational efficiency, while boosting brand awareness can help reach your goals. Luckily, those are just a couple of ways our new merchandising feature enhances your program so you and your customers can gear up and win!


Customer Carts Now Hold More Than Registrations!
Camp & Class Manager allows you to enhance the registration process by incorporating desired products. Now you can sell gear while you register a participant or parents can purchase goods while they register their child. Easy setup allows the addition of branded merchandise to any season or session, providing increased exposure and an immediate additional stream of revenue. 36% of recently surveyed parents said they bought items from their child’s programs. However, only 50% of Program Directors said they offered merchandise for sale. With so few programs offering product sales, Gear Up With Goods gives you a clear, competitive advantage.


Manage Inventory & Fulfill Orders with the Check of a Box!
With our user-friendly process you’re able to navigate the area where your entire product inventory is listed. This makes it simple to review, modify, and manage your supply. With little effort you can update the name, description, photo, and even price of a product at any point within the registration period. There’s even the capacity to increase/decrease the amount of already submitted orders. This provides your customers an extra level of customer service.

Making sure orders are completed and product fulfillment is appropriately tracked is as easy as checking a box! With an effortless click the global availability of each piece of merchandise is updated immediately and automatically for reporting purposes. Not only does this one-click fulfillment element simplify your inventory management, it also eliminates the possibility of overselling merchandise.
Financial Reporting

We understand that financial reporting in a consolidated, accurate, and easily accessible format is critical to your program’s success. The addition of the Gear Up With Goods feature is now incorporated into the reports you’re already familiar with referencing. All financial information for purchases, payments, and refunds related to merchandise appears in correlation with the season and session of registration.

There’s no need to ever stress over unknown balances because Camp & Class Manager offers instant access to financial data in order to reconcile your finances. Even more so, you’re given the opportunity to define and segment what season/session is the most profitable, and in turn evaluate market demand through the ecommerce feature.

We’re excited to offer you more with our merchandising feature! Do your customers a favor and offer them more by uploading your inventory today!

Have questions? Our support page has helpful articles, videos, and tips to assist you.

Building Loyalty Through Membership

Every business owner knows that happy customers are more likely to come back. Providing a rich membership platform is a great way to drive engagement and continued participation. Our new Membership feature makes it easy to give your customers more and for you to get more in return…more loyalty, revenue and growth.

Membership Setup Made Simple.

This feature is already available to our customers and creating a membership is easy. Simply go to your account, select the Membership settings tab in the right panel, and click on the Create membership button.


You also have the ability to include auto-renewal and/or early renewal options. Early renewal gives your customer some flexibility to choose a renewal date outside of the expiration date and auto-renewal will ensure your customers never have to worry about losing their discounts or perks.


Setup is Done. How Do I Drive Memberships?

In a recent Colloquy survey, consumers stated the top two reasons they continue to participate in a loyalty program are (1) it is easy to understand and (2) the rewards and offers are relevant. Transparency is key with enrollment in memberships.

Always be clear about the costs associated with your membership including cancellation terms and fees. Be open about what a customer will get with their enrollment. Memberships make customers feel like they are getting special access so ensure that you are providing benefits they value.

Members-only discounts may be a good place to start. The exclusivity of the offer will generate interest in the membership. Pre-registration or early enrollment might be compelling if paired with the most popular programs. Assess your customers and deliver benefits that make them feel like they are gaining an unique advantage for the membership fee they pay.

I Have Lots of Members Now. How Do I Track All This Revenue?

All transactions are automatically tracked within Camp & Class Manager. Membership purchases, payments, refunds and cancellations are included in financial calculations and are displayed in the financial reports. With our new feature, you can easily see how your membership is driving revenue and growth.

We’re excited to offer you more with our Membership feature. Offer your customers more by creating a membership strategy today!

Have questions? Our support page has helpful articles, videos and tips to assist you.

Let’s Get Classy

Camp & Class Manager is getting ready for school with a few updates that would make any program director jump for joy. We have really classed up our act with great features that benefit those in the classroom or out on the field.Camp & Class Manager gets classy

Offer Group Registration

Do you have a group of people who all want to be in the same class or extracurricular activity during your camp or class? Now you can offer that option easily and in a variety of ways to meet your program needs. You could add group organizers or group captains, who can email an activity to their team, create exclusive groups with an optional password setting, or offer public groups that anyone can join.

Empower Instructors

Become known as the “Master of Scheduling” with just a few clicks when you use our instructor scheduling tool. This new features is great for coaches, counselors and teachers. Get all your instructors to fill out their profile and availability. Assign each instructor to their sessions in specific rooms and quickly find and fill substitutions, in the case of an unexpected emergency.

Give your instructors control of their classes. They can now run roster reports to see how their classes are filling or figure out which parents they may need to talk to about missing payments. Instructors can quickly email each of their individual classes or send a mass email in the event of a cancelation.

Provide more value to your students. Now each receipt can include the instructor’s name and participants can access online profiles to learn about their teachers. . If a student prefers a particular instructor, they can even filter to choose the classes taught by that teacher.

Simplify Classroom and Location Management

Managing the various spaces in which your classes or camps reside doesn’t have to be a chore. Now you can manage those assets with our newest resource management tool. You can even manage multiple locations. Simply assign a classroom to a particular location and it will inherit various attributes from that location, such as operating hours. Do classes in Room ABC need to be moved to Room 123? No problem! You can also send emails to participants based on the room assignment of their session.

Again, we make you the hero by offering your registrants more information that helps them prepare for your programs. They can see which room their full day or hourly session is located in, either on their receipt or through the portal.

Get Insight with Financial Reports

Just in time, custom financial reports are available. Filter your financials down by different sessions, IDs or order numbers. Just choose your date range and press “Run.” This new custom report will enable you to better understand how your programs performed this year.

We believe you’re going to love these new features, so clean the white board, straighten the desks and prepare to GET CLASSY.

Interview with Greg Crow. The future of Camp & Class Manager

Greg Crow Camp & Class ManagerWe sat down with Greg Crow, Director of Product Development for Camp & Class Manager, to learn more about his long-term vision for the product. Here’s what he had to say:


What’s the long-term goal of Camp & Class Manager?

Did you see our review in PC Magazine? It called out a few of our strongest capabilities, like giving coordinators advanced marketing tools, and our emphasis on security and sensitivity around kid’s information (referring to COPPA laws). We want to continue to be the leader in that space by focusing on kids programs and helping families with programs like ACTIVEKids.

Currently, there are three broad areas we’re planning to tackle in the second half of the year. Those three things are instructor and room scheduling, membership and merchandising. Our goals are not only to make these easy for our customers to use, but also to empower their consumers to interact with them in new ways.

What type of consumer problems do you want to solve?

When I think about Camp & Class Manager, I think of Mom.- She’s doing the registration 90% of the time. She is really interested in three things: What are some activities in my area that are engaging for my child? Do any of them work within my schedule? Does it fit within my budget? We believe ACTIVEKids is already helping consumers find programs that meet those key criteria for their family.

Also, we want to empower the agency owner to nurture that mom. I’m working closely with my expert Product Manager, Adam Emerson, to figure out new and intuitive ways to help our organizations go beyond the generic newsletter and really get into campaign management capabilities and social marketing that can use real data insights to reach the right parent with the right information. Some of the updates we did this year around Google Analytics, campaign management and improved email creation are the first steps in accomplishing this goal.

What are some of ACTIVE’s internal goals for growth?

We’re also working on improving our own internal analytics so that we can provide industry statistics to help our customers make better decisions. With our broad network of customers, we can see what classes and camps are in demand, what price point is competitive and even local metrics like how many competitors of the same class are in your area. We know that most customers start planning the next year’s programs months before the season even ends, and we want to empower them to offer the types of programs their community is requesting.

We’re excited about the next season for Camp & Class Manager. As always, let us know how we can help you either get started with the software or go deeper.

That’s a Wrap! 3 Tips for Finishing Your Summer Season Strong

Summer wrap-up 3 Campers swimmingWouldn’t it be great if, at the end of summer camps and programs, we could just wash our hands of the whole thing and pack the kids off to school? We all know, however, that this is a critical window for reviewing, analyzing and setting strategy for next year.


Do you have a complete plan and tools in place to review your program performance, nurture new opportunities, and engage your customers until next summer?

With a few simple tools in Camp & Class Manager, in conjunction with a few of our helpful guides, you can understand how you performed and how to improve for next year.

Step 1: Evaluating Program Performance by Revenue


The first step is looking at the data you currently have available. In Camp & Class Manager, you can use our new Master Financial report to evaluate program performance and categorize revenue. Start by looking at your various programs over the summer and see how you did overall.

Do you know which of your programs are working and which need support? The Master Financial report tracks results on multiple metrics. You can then cross reference results with last year’s performance as well as other variable such as location, staff and dates.

Figure out where you have questions that cannot easily be answered with quantitative data. For instance, maybe you could use a survey to help answer why a program performed the way it did and what could be done to improve it.

Step 2: Customer Surveys

After looking at your data, did you discover any interesting trends that could use more color by polling customers in a yearly survey?

Surveys matter because customers expect you to ask for their opinion, which means surveys not only provide key insights that will allow you to attract and keep new customers, they are a great retention tool for your current customers.

When creating a survey, there are a few best practices to keep in mind:

  • First, make sure you clearly define the purpose of your survey and how you will use the information. Also, if the survey is anonymous, be sure to mention that. You may find that you get stronger responses when people feel they won’t receive recoil for their answers.
  • Overall, make sure you keep your survey is focused and concise. The longer your survey, the more likely people are not going to finish it. This is why evaluating your performance beforehand is so important. After looking at your data, what are the top three things you want to know?
  • Remember that when creating questions, a little bias is a big problem. It is important to make sure your language remains neutral so that you can get responses that reflect how your customers really feel.
  • Keep your answers simple. Do not try to reduce the number of questions you ask by combining them. Answers to questions like these will be hard to analyze. For example, do not ask “How friendly and informative was the program manager?” Instead, ask two questions: “How friendly was the program manager?” and “Did you find the program manager informative?”
  • Do not assume that all your customers are 100% familiar with your programs and offerings. If asking a question about one of your programs, provide a brief sentence explaining more about the program, like what and when it is.
  • Finally, consider incentivizing your survey. You could offer a coupon code at the end of your survey or send it via email. If you cannot afford to offer everyone a discount, consider offering a large prize that will be given away randomly to one of the survey participants. The chance to win is still an incentive for many people.

Step 3: Take Action and Plan Your Marketing Calendar

Armed with both revenue and customer experience data, you’re ready to plan your marketing calendar for the coming years. You now understand when people are usually registering or dropping out of registration, along with other key insights you have learned from your survey and additional research. Use this information to create a better experience for your families next year.

While your off-season engagement should not be overbearing, create logical check-in points that will keep your program top of mind with returning visitors. Other than your usual thank you emails, reach out to those who were involved to connect with them further. For example, start by sending survey results and/or future plans to respondents based on their feedback. Close the loop on your key users and let them know that they helped contribute to making next year an even bigger success.

Create a quick marketing guide so that you and your team can stay on top of key marketing communications. These should include action plans for social, email, live events, community outreach, partnerships and anything else you might be using in your arsenal. Here are two examples of marketing calendars that you might find useful as a starting point:

Example List View:CCM-marketing-calendar-list-view

Example Calendar View:CCM-marketing-calendar-calendar-view

Take the time to finish strong with these three steps. You’ll be so glad you did when the next season rolls around.

NCAA Camp Compliance; we’ve got your back!

THE GOAL: Protect Your University

Most camps adhere to some type of regulation. Whether it is NCAA bylaws or high school association rules, compliance is critical. Undetected compliance issues can leave your university vulnerable. That’s why we’re delivering a new set of features – all designed to keep your collegiate programs compliant so you can focus on creating the best camps and clinics for your student athletes.

THE GAME PLAN: University Compliance Package
Continue reading “NCAA Camp Compliance; we’ve got your back!” »