By popular demand, we’ve enhanced the email tools in Camp & Class Manager and introduced new email campaign tools to help you send better emails, stay connected, and improve results. You now have the ability to create email lists with dynamic recipients based on specific data tied to their records or by importing a new list of contacts. Not only that, but you can add up to 20 unique emails to a single campaign and review performance results of each communication.
To get started building your own email campaigns, select Email > New Campaign and create a campaign to send a series of emails that can be tracked together.
To review email performance for individual emails, or the campaign as a whole, select Email > View Report
Here are some ideas to help you get started using email campaigns in your organization:
Email marketing is the most effective method, in terms of both finances and desired impact, to promote your camps and classes to new participants and stay in touch with those who have already enjoyed what your organization has to offer. Be sure to let people know when enrollment opens or to announce special events. Include anyone you’ve ever received an inquiry from, even if they didn’t attend. Refreshing people’s memory throughout the year encourages them to take action and can ensure your programs will be on their radar when they’re ready to engage.
Provide motivation for those who haven’t signed up yet with email reminders. Incorporate your branding and registration fields to create customized emails for each recipient. You can also schedule communications for those who have already registered, keeping them in-the-know when it comes to details, reminders and milestones.
Email is the top driver of online donations, generating 35% of gifts. Use email campaigns to send personalized messaging to different audiences. Whether it’s reporting back on the impact of someone’s gift, revisiting past initiatives, sharing news and announcements, or closing the loop on an urgent ask – don’t underestimate the impact of email on donor retention.
Most schools and camps look for ways to stay in touch with alumni, parents, donors, volunteers and others. Newsletters are the easiest way to systematically communicate with these audiences. It’s a great way to keep them in the loop on upcoming events and opportunities and helps your organization stay “top of mind” for parents and participants.
Don’t forget – you can get even more help on how to use these new campaign tools when you visit the Help Center.